The Omnibus is a multi-client shared research vehicle targeted to the general public. The Omnibus is a classic, proven research instrument allowing comparison over time.
Method : Face-to-face interviews with consumers in their households.
Sample : Adults aged 15 years and over (unless otherwise requested by client).
Schedule : The Omnibus is conducted on abi-monthly basis.
Costs : Costs are related to sample size, area and the number and structure of questions included in the survey. Costs can be provided upon request.
The Omnibus can provide data on virtually any subject of interest for any product or service of relevance to the survey target group. It can investigate issues such as: brand or advertising awareness, recall, usage & attitude data, purchase and consumption habits, perception and image measurements etc.
Results of the study are available in the form of statistical tables analyzed by the following socio-economic factors: Gender, Ethnic Group, Age, Income, Area, Education and Occupation, and also basic Media Exposure measures (TV, Print and Radio). The option of a written analysis is available, including multi-variate analysis where appropriate e.g. perceptual mapping, factor analysis, discriminant analysis and cluster analysis.
|U.A.E||1000||National, All 7 Emirates|
|K.S.A||1200||7 Main Urban Centres|
|Kuwait||800||National, Six Governorates|
|Lebanon||1200||Urban & Sub-Urban Centres|
|Egypt||1200||National, Urban Centres|
|Jordan||800||National, Urban Centres|
|Iran||1000||5 Main Urban Centres|